The article reports a significant increase in the price of chicken meat in South Korea, with a 28.3% rise from the previous year to 3,581 won per kg as of May 3. The price hike is attributed to factors such as increased feed costs, extreme weather conditions, and a decrease in the number of slaughtered chickens. Hypermarkets have had to pass on these increased costs to consumers, resulting in higher sales prices for chicken. In response, hypermarkets are reducing chicken discount events and shifting the focus to discounts on beef or pork. Additionally, pork prices are also rising due to decreasing supply and increasing demand for social outings and school meals.