CONASPROMANGO advocates for greater internationalization and for leading the quality of Mexican mangoes.

By: Francisco Seva Rivadulla, international agro-food journalist , works to ensure that its members continue to lead in quality and is in favor of promoting the internationalization of Mexican mangoes worldwide. As explained by Engineer Daniel Radilla, President of CONASPROMANGO, "our main market is the United States, but producers are developing strategies for the internationalization of our mangoes in other markets, such as the European Union, Japan, or even Russia. We understand that diversification is a very important commercial tool, especially in the times we are living in." The top official of CONASPROMANGO acknowledges that "promotion and marketing are two essential chapters for the growth of the Mexican mango industry. We must be more innovative and develop promotional strategies to better position our mangoes in foreign markets." In the same context, Engineer Daniel Radilla points out that "the work being done by the National Mango Board (NMB) in the United States is ...