UK: Dairy demand through retail subdued as shoppers scale back

Published 2023년 3월 22일

Tridge summary

The article, based on Kantar data, reports a decrease in the volume of dairy products like milk, cheese, and yellow fats (butter and margarines) despite an increase in overall spend due to rising average prices. Cow's milk and cheese saw the most significant declines, with semi-skimmed milk and cheddar cheese driving the majority of the decrease. However, processed cheese, plant-based spreads, feta, and salad cheese experienced growth. The number of products in the plant-based spreads category has increased, but it couldn't make up for the losses in block butter and margarines. The article anticipates further volume declines in dairy products throughout 2023 due to the ongoing cost-of-living crisis.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The decline in volume for dairy also relates to how consumers are using dairy in the home and our recent article highlights how changing consumer needs have impacted dishes with dairy. Overall spend increased as average prices increased although with this, we have seen consumers trade down in dairy. Spend on cow's milk increased by 19.2% due to a 26.9% increase in average price to £0.78/litre. This equates to 16 pence increase on last year’s price. Volumes declined by 6.1% year-on-year because, while 98% of households still bought milk in the last year, shoppers have dropped how frequently they buy it from 66 to 64 times on average per year – still more than once a week on average. Semi-skimmed milk accounted for 62% of milk volumes but drove 65% of the decline. Kantar data shows volumes of cheese declined by 4.0% year-on-year with cheddar seeing the biggest losses, closely followed by speciality and continental varieties. Processed cheese was the only category were there was ...

Source: Ahdb