The article highlights the success of the Beppo oil pumpkin hybrid in Ukraine, particularly in regions such as Khmelnytsky, Ternopil, Kyiv, and Kharkiv. This hybrid is renowned for its high oil content and seed weight, with yields ranging from 0.6 to 1.0 t/ha of dry seeds from 2018 to 2020. SAATBAU PROBSTDORFER UKRAINA, the seed producer, claims that the hybrid can be cultivated across Ukraine and is highly sought after in the market, especially for its oil. The demand is largely driven by EU countries, where the seeds are used for oil production, and in the confectionery industry. The price for bare-seeded pumpkin seeds is significantly higher, 1.5 times, compared to regular seeds, indicating a profitable market for farmers.