Demand for melon and watermelon in Europe is finally picking up

Published 2021년 6월 21일

Tridge summary

The article highlights the shift of Spanish melon and watermelon harvest to the Murcia region as better weather improves demand and prices in the export markets. However, bad weather in spring has delayed the harvest and decreased yield prospects for the earliest varieties. Despite a slight decrease in melon acreage and increase in watermelon acreage, Gregal's annual yield remains steady at around 40 million kilos, with 85-90% intended for export to over 20 European countries. The Piel de Sapo melon, previously not popular in other European countries, is gaining traction in supermarkets due to increasing demand, particularly for smaller sizes.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The harvest of Spanish melons and watermelons has now moved to the Murcia region. With the arrival of better weather in the rest of Europe, a more favorable scenario is now also emerging for both fruits, as the first part of the season, when the melons and watermelons came from Almeria, were characterized by low demand in the export markets and also low producer prices. "The weather in May and the first part of June was not easy in most European countries. It was quite cold there and that obviously does not stimulate the consumption of melons and watermelons. In addition, a large part of the catering industry was still closed. that moment," says Pedro Navarro, commercial director of the Murcian company Gregal. "But now that our season has started here in Murcia, the nice weather has also made an appearance in the rest of Europe. That is of course good for consumption and the price of both fruits is also rising due to the good demand. rise." Pedro explains that the harvest in the ...

Source: AGF