The article introduces the early-ripening Beppo oil pumpkin hybrid, which has proven to yield between 0.6 to 0.9 tons per hectare in Ukraine. With an oil content of 37-44%, it is highly valued for its seed weight and oil yield. This hybrid is successfully grown in various regions of Ukraine using both intensive and organic methods, with yields ranging from 0.6 to 1.0 tons per hectare of dry seeds. Due to its high demand in the European Union for oil production and its higher price per kilogram, the market potential for this hybrid is significant.