In 2021, Ukraine experienced a surge in domestic honey consumption, the first in eight years, surpassing honey exports for the first time, as reported by beekeeper Valery Kureiko and the press service of TM 'Noble Honey'. This increase is attributed to marketing efforts, media coverage, and the pandemic's drive towards natural remedies. The price hike in honey, caused by adverse weather conditions due to climate change, also contributed to the growth in domestic sales. The majority of the honey harvest (over 50%) was consumed domestically, with Ukrainian consumers enjoying the honey rather than storing it.