The European Court of Justice (ECJ) has ruled that the name 'feta' is exclusively associated with Greek cheese, even for sales outside the European Union. This decision, which supports the protected designation of origin (PDO) status of feta cheese, is a victory for Greece and Cyprus against Denmark, which had been mislabeling cheese as feta for export. The ruling underscores the protection of PDOs and protected geographical indications (PGIs) as intellectual property rights within the EU, ensuring the authenticity and quality of these products. The case highlights the importance of national obligations to uphold the integrity of these designations in both domestic and international markets.