In the Paraguayan Chaco, where more than 75 percent of the territory belongs to private owners and cattle ranching is the dominant activity, the tension between production and conservation has been a central point of the environmental debate. In this scenario, a model emerged in recent years that seeks to organize this productive territory and, at the same time, safeguard biodiversity. It is the program of the Protected Productive Landscapes (PPP), a tool that combines planning, monitoring, and environmental certification within private establishments, while buyers like Europe regulate the way in which it is produced. The coordinator of the PPP in Paraguay is Laura Villalba, a member of the Wildlife Conservation Society (WCS). In a conversation with Bichos de Campo, she explained that the scheme was born as a meeting point between two historically opposed sectors. "PPP gave us the opportunity to sit at the same table and start working sectors that had been entrenched for a long time..."