The demand for relatively inexpensive convenience foods is surging...Competition heats up among CJ, Harim, and Daesang This year's early Chuseok HMR Samgyetang sales up by 170%...Marketing continues into late Chuseok As dining out prices continue to soar, with Samgyetang prices skyrocketing, Samgyetang as a home convenience food (HMR) has emerged as an alternative for Chuseok health food. This has intensified competition in the industry. According to the Korea Consumer Agency's 'Participation Price' on the 30th, the average price of one serving of Samgyetang in Seoul last month was 17,654 won, a 4.6% increase from a year ago. Famous specialty shops like 'Tosokchon' and 'Goryeo Samgyetang' even exceed 20,000 won, making it a heavy burden. On the other hand, HMR Samgyetang is mostly priced between 5,000 won and 9,000 won, less than half the price of dining out, making it an attractive option for a reasonable Chuseok health food. Particularly, demand has been increasing among ...