India has experienced a significant surge in fresh apple imports, with a 70% increase in the first nine months of the 2023/24 marketing year, reaching a record 510,000 tonnes as per USDA reports. This growth is primarily driven by a rising Indian population and a shift towards healthier dietary choices. Limited transport infrastructure for domestic apples and a rise in demand for imported products from Iran and the US contribute to this trend. Despite India's efforts to protect its domestic market through minimum import prices and tariffs, the growth in imports, especially from Iran and the US, continues unabated, making imports a more affordable option for India's price-sensitive consumers.