The article outlines the positive outlook for the Irish beef industry in the latter half of 2021, as highlighted by Brendan Golden, Livestock Chairman of the Irish Farmers' Association. The industry's optimism is rooted in tight supplies, strong farmer resistance maintaining prices, and good grass supplies allowing for selective cattle movement. Furthermore, the industry benefits from strengthening prices in key export markets, including the UK and the EU, which are expected to experience a decrease in supplies by 5% and 40,000 head, respectively, compared to 2021. These factors contribute to a favorable supply-demand balance and a promising market for Irish beef.