A plan in Jeju, South Korea, is proposing to slaughter horses from Gyeongju to develop them as companion animal feed, with the potential to enter the market worth over 5 trillion won per year. However, the plan has met opposition from animal protection groups who argue it goes against the global trend of managing racehorses for life and that the animals should not be seen as a means of making money. The horse meat, a low-calorie, high-protein food, is suggested to be marketed as a high-priced product targeting young people online.