Kenya has unveiled an ambitious strategy to reposition its sugar sector as a diversified bio-economy and renewable energy hub, marking a significant shift from traditional sugar production toward higher-value industrial outputs. According to Jude Chesire, Chief Executive Officer of the Kenya Sugar Board and Chairman of the International Sugar Organization the plan aims at unlocking the full potential of sugarcane by converting its byproducts into commercially viable products such as ethanol and green energy. In his keynote address titled “Sweetening the Future,” Chesire underscored the need for the sector to move “beyond sugar” and adopt a broader agro-industrial model anchored in sustainability and innovation. “We are rethinking the future through the lens of the bio-economy,” he said at the Informa Africa Sugar Conference in Nairobi, noting that long-term viability will depend on diversification and efficient use of resources. At the core of the strategy is the scaling up of ...