Korean beef prices are experiencing a significant decrease as the Lunar New Year holiday approaches, with the national average wholesale price dropping by 12.8% from last year to 17,407 won per kg. The price is projected to fall further to 16,000 won range. This decline is attributed to reduced consumption of grilled meat, both for home and restaurant use, and a decrease in demand for gift sets. Despite the lower prices, demand for low-priced gift sets has increased, indicating no backlog. The dramatic price drop, approximately 20% from last year, has led to concerns within the industry and highlights a pressing issue.