MAPA promotes the international promotion of food from Spain

Published 2021년 9월 22일

Tridge summary

The Ministry of Agriculture, Fisheries and Food (MAPA) and ICEX Spain have renewed their collaboration to promote the Spanish agri-food industry for the next two years, with a budget of over 4 million euros. The campaign will focus on products like olive oil, meats, fruits, vegetables, wines, and cheeses, highlighting environmental sustainability and food safety. The main countries for media investment will be the United States, China, and Japan, with additional investment in the United Kingdom and Switzerland. The campaign will use existing and new materials in international media and hold public relations events for professionals and consumers with high purchasing power in the United States, China, the United Kingdom, and Switzerland.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Ministry of Agriculture, Fisheries and Food (MAPA) and ICEX Spain Export and Investments, an entity attached to the Ministry of Industry, Trade and Tourism (Mincotur), have signed the renewal of the collaboration agreement to implement the sector's international communication campaign Spanish agri-food industry during the years 2021 and 2022. The Government allocates more than 4 million euros to its commitment to promote and give greater visibility to Spanish foods such as olive oil, meats, fruits and vegetables, wines and cheeses. The actions programmed include the development of the campaign 'The richest country in the world' in the United States, which will have an investment of 1,500,000 euros for the contracting of audiovisual and digital media with the aim of its dissemination to the US end consumer. In the promotional campaign 'Spain food nation', which will be held in 20 countries, the environmental sustainability of the country with the largest organic production in ...

Source: Agrodiario Huelva