The article highlights the potential of beekeeping to improve livelihoods in Zimbabwe and Africa, given the continent's suitable conditions for commercial bee farming. However, the industry faces challenges such as adulterated honey, low production due to outdated technologies, and lack of government and financial support. The Beekeepers Association of Zimbabwe is working on solutions, including registering apiaries for traceability and building a value chain. The industry also faces threats like declining bee populations, deforestation, and diseases. The association is advocating for bee-friendly policies, technology updates, and increased awareness of the food chain's reliance on bees. The author suggests that with the right support and strategies, Africa could increase its share in the global honey market.