Market scenario and livestock in Santa Catarina are highlights at the 1st Southern Brazil Forum on Beef Cattle

The 1st Southern Brazil Forum on Beef Cattle, a pre-event of the 11th Southern Brazil Symposium on Milk Beef, was held with the key objective of discussing the market scenario and future perspectives for beef cattle. The event, highlighted by a lecture by zootechnician Ivan Borba Formigoni, focused on trends, challenges, and developments in the beef industry, including the increase in beef prices and the importance of food safety and planning. Brazil, a significant global beef producer, is experiencing a favorable long-term outlook despite market volatility, driven by factors such as reduced U.S. production, rising Chinese consumption, and a modest increase in Brazilian exports. Santa Catarina, a state known for its diverse cattle production, is improving its beef cattle sector through excellent pasture management and competition, with a notable migration of producers and successful family succession. The event underscored the critical role of rural producers in navigating market fluctuations and the importance of quality production in meeting demand.