Mass consumption grew by +5.9% in volume at the beginning of 2026, consolidating the recovery of the market. The year 2025 marked a turning point with a growth of +3.1%, above the global average. Beverages (+8.8%) and food (+5.6%) lead the dynamism of consumption. Discounters (+34.6%) and convenience (+24.8%) are the channels of greatest expansion. 6 out of 10 Peruvians optimize their purchases, reflecting a more rational and strategic shopper. Mass consumption in Peru (FMCG) started 2026 with a growth of +5.9% in volume, consolidating the recovery observed during 2025 and positioning itself as one of the most dynamic markets in the region, according to NielsenIQ (NIQ), a global leader in consumer intelligence. This analysis is part of the continuous measurement that NIQ carries out in the country, where it monitors in a comprehensive way both the market of Technology and Durable Goods (Tech & Durables) and the mass consumption (FMCG), covering approximately 68% of the Peruvian ...