(Agraria.pe) These days, Guadalajara, in Mexico, is the meeting point for the berry industry at the 15th International Berry Congress, organized by the National Association of Berry Exporters.
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(Agraria.pe) These days, Guadalajara, Mexico, is the meeting point for the berry industry at the 15th International Berry Congress, organized by the National Association of Berry Exporters (Aneberries). Juan José Flores, general director of Aneberries, addressed the role of Mexico in international trade, the importance of innovation, and the profitability of the sector, among other topics. What is Mexico's role in the global berry market? Mexico has positioned itself as the primary supplier for the North American market of strawberries, raspberries, and blackberries. The same applies to the niche market for organic fruit in Europe, and that is the key role: to maintain the prestige and the consumer trust in Mexican berries, which are synonymous with health, but also with flavor, crunchiness, and quality. In the case of blueberries, Mexico can be in the second or third place in the North American market, depending on the season. The great responsibility is to demonstrate that ...
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