The Ukrainian fruit, berry, and vegetable industry is experiencing a surge in growth, with a increase in certifications, processing, and export activities. The industry caters to both large companies and small farmers, with a focus on popular fruits such as raspberries, currants, plums, and cherries. Despite the current profitability of these crops, particularly when grown for freezing, the industry's success hinges on market trends. There is potential for niche products like cranberries, actinidia, and honeysuckle, especially for small farmers. Export of these products, especially frozen raspberries, is on the rise, with the United States and Canada being the largest importers. Ukrainian producers have recently gained access to these markets, marking a significant milestone for the industry's development.