The Nelore Breeders Association of Brazil (ACNB) has launched the Nelore Brasil Certification Seal for Nelore beef, which requires sustainable production and compliance with environmental and labor legislation. The beef will carry a Green Label, signifying it is 100% tracked from birth to point of sale and the animals are finished on pasture. The Celeiro Group is the first to partner with ACNB for this certification, which is part of the Agri Trace Traceability System and guarantees quality, transparency, and sustainability. The Nelore Brasil Certification Seal is the association's newest meat quality program, joining Nellore Natural and Nellore Origin Guarantee programs, and invites other premium meat programs to join in valuing Nellore meat with environmental and social respect.