A marketability evaluation of three new grain varieties developed by the Gangwon Provincial Agricultural Institute was conducted by the Gangwon-do Agricultural Research and Extension Services, the Seoul Agricultural and Fisheries Food Corporation, and the Rural Development Administration. The varieties, millet, millet, and sorghum, were assessed for their appearance, quality, and market potential by middlemen and developers from the Yangjae-dong Grain Wholesale Market. The event aimed to establish a marketing strategy based on the distributors' feedback to improve the marketability of these new grain varieties.