An agreement on the price of processing tomatoes in northern Italy for the 2023 season was reached on May 19, with the growers' representative organizations expressing satisfaction and the national association of canning industries (ANICAV) marking it as a necessary move despite logistical challenges. The agreed price of EUR 150 /mT is 20 euros higher than the initial proposal, marking the highest average reference price ever recorded and showing an increase of over 40% compared to 2022. The deal also includes an additional premium for late tomatoes to extend the harvest. Despite the challenges, both the agricultural and industrial sectors have shown a willingness to negotiate in good faith, with the agricultural sector emphasizing the importance of supermarkets recognizing the value of their products.