Off-season yellow watermelon cultivation is becoming popular in Natore due to its high demand and potential for profitable output. Farmers are using the mulching method and advising from the DAE to grow this watermelon, which can be harvested after 50-55 days. The fruits are not only beautiful but also tasteful. Unemployed youth are also trying to become financially stable by growing this watermelon. Each kilogram is sold at Tk 80-85 in local markets and Tk 70-75 in wholesale markets, while the production cost is Tk 20-30 per kilogram. The Upazila Agriculture office has distributed quality high-yielding seeds to the farmers.