The ginseng industry is facing challenges such as oversupply, high operating costs, and decreased consumption. To overcome these challenges, there is a call for government intervention to boost ginseng consumption and increase exports by expanding the budget for registering ginseng as a functional food in major exporting countries. The Korea Ginseng Association highlights the financial strain of this process, requiring around 1 million euros per ingredient. The belief is that recognizing ginseng's functions in overseas markets will improve export channels, stabilize domestic prices, and increase farm income.