When it comes to potatoes, the spring bring retailers a full slate of opportunities to drive category sales and grow total basket size.
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DENVER (April 7, 2026) — When it comes to potatoes, the spring months bring retailers a full slate of opportunities to drive category sales and grow total basket size. With this in mind, Potatoes USA BB #:162347 is sharing practical merchandising strategies retailers can use to capitalize on seasonal occasions ranging from brunches and graduations to grilling season and Mother’s Day. According to Potatoes research based on Circana data, potatoes help drive larger basket sizes across the store. Shopping baskets containing potatoes average about $99, compared to about $50 without, underscoring the category’s ability to lift overall grocery sales. “The entire spring calendar, all the way through Father’s Day, is packed with food occasions where potatoes fit naturally,” said Nick Bartelme, global retail development manager at Potatoes USA. “For retailers, that creates real opportunities to inspire meal ideas, connect potatoes to the season, and capture stronger basket growth.” Among ...