The general director of Proexport, Fernando Gómez, has announced that commercial negotiations at the Fruit Attraction fair in Madrid, scheduled for October 5 to 7, must take into account the significant increase in costs and supplies due to external factors such as packaging, transport, electricity, water, materials, fertilizers, pesticides, and labor. Gómez stressed the need to update the product cost reference and prevent producers from finishing the campaign or customers from running out of product. Despite these challenges, Proexport, which represents 31 companies, is prepared to start the autumn-winter campaign with face-to-face contact with customers and international distribution of fruit and vegetables. In 2020, Murcia exports amounted to 2.6 million tons, with a total value of 2,843 million euros, primarily to Germany, the United Kingdom, and France.