The article highlights the challenges faced by South Africa's potato industry, with an emphasis on the problem of cheap frozen potato products being imported into the country. It is estimated that 83% of the country's potato production is irrigated, while the remaining 17% relies on rainwater. The local industry has been negatively affected by dumping, which has led to economic decline and threatened the livelihoods of farmers and workers. Willie Jacobs, the head of marketing at Potatoes South Africa, has advocated for consistent anti-dumping measures to protect the local industry and economy from the harmful effects of irregular imports.