NEWS CENTER - After completing his master's degree in business administration in America, Hacı Koray Göçer returned to Turkey instead of continuing his career abroad and established a groundbreaking model in animal husbandry. Producing with Jersey cows in Sincan, Göçer shattered the perception that "producers cannot profit" by enhancing the added value of milk through branding. Turkish agriculture is gaining a new vision with the arrival of educated young entrepreneurs in recent years. One of the most tangible examples of this is Hacı Koray Göçer, who, after completing his business education and master's degree in America, set his course for Ankara to take over his father's profession. Operating livestock farming in the Sincan Organized Animal Husbandry Zone, Göçer transformed animal husbandry into an art of "data and management" by applying his academic knowledge to the barn. Breaking away from traditional animal husbandry methods, Göçer chose a "niche market" strategy instead of ...