The Moroccan government is taking measures to revitalize the sugar industry, which is currently dependent on imports due to water scarcity and stagnant growth. The industry provides employment for 10 million working days a year but only meets 49% of the country's sugar consumption. A new tariff schedule for sugar plants and increased selling prices for sugar beet and cane are among the measures implemented. However, the water shortage, exacerbated by drought and increased agricultural input prices, poses a significant challenge. The industry relies heavily on irrigated areas, and the production of sugar plants is already being affected by water reserves depletion.