In 2023, Brazil's mango exports surged by 15% to approximately 266,000 tons, driven by a focus on quality and internationalization. Despite facing challenges like high costs for imported fertilizers, packaging, and freight, as well as low sales prices in the US and European markets, the Brazilian mango industry, particularly in the São Francisco Valley, has seen better prices and market positioning. Efforts are now concentrated on enhancing the fruit's appeal, especially in North America, by increasing the brix degree for tastier mangoes, and on the European and Asian markets, with a push towards producing fiber-free varieties like Kent and Keitt. Additionally, there's an initiative to create a quality seal to differentiate Brazilian mangoes in international markets and to educate consumers on optimal consumption practices.