The agricultural news article highlights the dynamics of the Ukrainian vegetable and fruit market, as reported at a conference by Maria Lakeeva of the Ukrainian Berry Growing Association. The report emphasizes the increasing competition among suppliers, with a shift towards niche products and a trend towards extending the season for fresh berries and vegetables to secure higher prices. There is growing popularity for both traditional and exotic produce, with a note on the increased supply from Azerbaijan and the rising demand for blueberries and strawberries. The article also points out the shift in consumer preferences towards fresh produce in various forms (fruit snacks, online kits) rather than canned goods, and the trend of gifting fresh fruits.