Spain: The pig sector takes advantage of the potential of the Asian markets

Asia continues to be a focus of growth opportunities for Spanish ham companies, according to a study by Interporc (Interprofesional del Porcino de Capa Blanca) that analyzes the markets of Japan, China, South Korea, China-Taiwan and Vietnam. The study, which was presented by Daniel de Miguel, head of International at the Interprofessional, on the final day of the XI World Ham Congress held in Segovia, offers strategies and advice for dealing with the different markets, recommendations for institutions in their international promotion work of this product and data to prioritize the most convenient presence at fairs in that area. The overview of Spanish cured ham in these countries shows that Japan is a "mature and very good" market for Spanish companies; China and South Korea are "in the middle of a period of great growth"; while China-Taiwan and Vietnam present many possibilities for development, but they are "still in the phase of beginning to get to know our products well", ...