The Spanish Serrano Ham Consortium has reported an 8.98% decrease in cured ham exports in the first quarter of 2022 compared to the same period in 2021, with a total of 155,908 pieces sealed. This is a continuation of a steady annual decrease since April 2021. Despite this, the consortium remains optimistic for the latter half of the year. They are currently present in over 60 international markets, with a focus on Germany, France, Sweden, and Mexico, and are working on promoting the added value of the ConsorcioSerrano quality seal through various promotional activities. The consortium, which represents around 60% of the ham production and 65% of exports in value, is actively promoting Serrano ham in strategic markets and has been increasing its presence in Third Countries like China, the United States, and Australia.