The United States has seen a notable increase in the import of Vietnamese goods, particularly mangoes, with an 8.1% growth in import value from 2019 to 2023, making Vietnam the 13th largest mango supplier to the U.S. This growth extends to significant rises in the exports of Vietnamese tra fish and shrimp, especially in early 2023, potentially further boosted by the U.S. tightening ban on Russian seafood imports. Additionally, the U.S. market shows a promising increase in the demand for Vietnamese coffee, influenced by a shift towards online shopping and a preference for health-oriented beverages post-Covid-19. This trend is highlighted by the growing U.S. ready-to-drink coffee market and the incorporation of healthy additives into coffee products, presenting an opportunity for Vietnamese exporters to capitalize on these evolving consumer preferences.