Spain produces over 1.7 million tons of birds for consumption annually, with chicken and turkey being the most popular meats. A study by the Spanish Interprofessional Association of Poultry Meat found that consumers, mainly women between 35 and 54 years old, enjoy preparing and eating poultry. They value the meat's versatility and price, and are influenced by cooking tips they find online. The study also found that parents with young children, particularly women, are interested in the nutritional benefits of poultry meat and prefer grilled or cold cut turkey. Couples, defined as 'foodies', enjoy discovering new poultry dishes, especially those with a healthy seal, and are more likely to consume poultry in romantic settings.