Tobacco prices in Tanzania's Tabora Region have significantly increased to 4,000/- per kilogramme this season, a 10-fold increase from the previous seasons' prices of 300/- and 400/- due to the availability of reliable buyers and the quality of the product. This price hike has inspired small-scale farmers to boost production. The rise in prices is also attributed to the timely availability of farm inputs and stiff competition from numerous tobacco buyers in the region. The Tanzania Tobacco Board (TTB) has played a role in improving tobacco quality and environmental conservation efforts.