Despite Russian aggression against Ukraine, Ukrainian farmers managed to achieve a record-breaking potato export of 19.8 thousand tons in the first half of 2023, which is 2.3 times higher than the same period last year. However, this high export volume is a cause for concern as it coincides with problems for the sustainability of the industry. The low quality of Ukrainian potatoes and the lack of access to international markets contribute to low prices and financial losses for producers.