During the 2022/23 season, Ukrainian raspberry exporters' strategy of selling at a lower price despite the claims of dumping by European traders led to profitable outcomes. This decision was influenced by the ongoing conflict in Ukraine, the devaluation of the hryvnia, and an increase in raspberry cultivation area, leading to a surplus. As a result, Ukraine remained the only major exporter of frozen raspberries while competitors like Serbia and Poland waited for better prices. Although Ukrainian freezers earned less per kilogram than in the previous season, they managed to maintain a margin of 1.2 euros per kilogram, which was unprofitable for many EU and Serbian producers. Throughout the season, demand for raspberries remained low due to high prices, and only Ukraine continued exporting in significant volumes, contributing to record first quarter exports.