Vietnam's Son La province has started exporting longans to the UK and EU, marking a milestone in its efforts to expand fresh fruit shipments to the EU's demanding market. This follows successful exports of rice and coffee to the UK, leveraging the UK-Vietnam Free Trade Agreement (UKVFTA). The agreement offers 0% tax incentives, making Vietnamese rice more competitive. Despite the positive growth in exports to the UK, the market share for Vietnamese goods remains low, with only cashew nuts and pepper enjoying significant market share. To penetrate the UK market more effectively, Vietnamese agricultural exporters are urged to meet quality standards such as Global GAP or Euro GAP, adopt international management standards, ensure a consistent supply, and develop a strategic market access approach. The UK's future participation in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and its pursuit of bilateral FTAs present additional opportunities but also underscore the importance of quality and consistency for Vietnamese exporters.