The Korean Beef Association has welcomed the revision of the Solicitation and Graft Act, which doubles the gift price of agricultural and fishery products to 200,000 won during holidays. The revision is expected to generate over 400 billion won in economic effects for the beef industry. The association's president, Kim Sam-joo, has met with over 50 lawmakers to advocate for the eco-friendly and globally competitive Korean beef industry, which he believes can inspire young people to return to rural areas. The president also highlighted the environmental benefits of Korean beef due to the feed composition and the industry's potential for carbon neutrality.