Given the characteristics of domestic agriculture, which is heavily aged and small-scale, regional distributors who are responsible for everything from production to distribution and who can benefit from economies of scale, form an important axis in the distribution of agricultural products. Particularly in the case of open-field vegetables such as napa cabbage, radishes, and green onions, the role of regional distributors is even more prominent, but the problem is that these distributors are also now aging. In such a time, Jeon Wan-gyu, 41 years old and the newly appointed representative of Gangwon Food Farming Corporation, is not only making his mark at Garak Market but also expanding sales channels in various ways, showing new possibilities. Before jumping into agriculture, the former representative worked in the transportation industry for several years. It was his father, a seasoned regional distributor for over 30 years, who recommended him to enter farming. His father recommended it because, despite fluctuations due to external variables, one can achieve economic freedom once a certain scale is reached and stability is achieved. Thus, in 2018, he followed his father's path and became a regional distributor. Representative Jeon Wan-gyu has grown enough to manage 70,000 pyeong of napa cabbage and 80,000 pyeong of green onions this past winter, and his produce is recognized for its quality in the wholesale market. Unlike most producers who focus on growing large napa cabbages, Jeon Wan-gyu grows them smaller but denser. He explained, "Growing napa cabbages small can make forming heads difficult, but they grow firm and sturdy, and appear to be well-grown to anyone who sees them." He cited communication with auctioneers as an advantage of wholesale market shipments. Jeon Wan-gyu frequently calls auctioneers to gauge market trends. He said, "Auctioneers are aware of the volume of shipments from various places across the country" and "I keep in constant communication with them to hear about shipment volumes, product conditions, and market atmosphere." By obtaining this information, he quickly responds to consumer markets. A prime example is the expansion of napa cabbage production. He explained, "Since the family size has decreased and overall napa cabbage consumption has been sluggish, we grew napa cabbages, and the actual consumption trend has shifted accordingly. However, recently, overall napa cabbage production has increased, and imported napa cabbages have also increased, so the situation is no longer favorable."