In W23 in the peanut landscape, some of the most relevant trends included:
Peanut consumption in Brazil rises during the June Festivities, or Festas Juninas, which are nationwide celebrations honoring Catholic saints with music, dance, and traditional foods, reinforcing its cultural and culinary significance. Once a key input in refined oil production, peanuts lost prominence to soybeans in the 1970s but have since maintained relevance through direct consumption and confectionery products. According to Paraná's Department of Rural Economy (Deral), demand typically increases in Jun-25 due to traditional seasonal dishes. For the 2024/25 harvest, national peanut production is projected by the National Supply Company (Conab) to reach a record 1.16 million metric tons (mmt), with São Paulo contributing 80% and Mato Grosso do Sul 15%. Paraná supports supply during this peak demand period while accounting for only 0.7% of the total.
Paraguay's peanut production has grown steadily, supported by the crop's adaptability to local conditions and its resilience to drought. Currently cultivating five to six mainly Brazilian varieties, Paraguayan farmers use direct seeding techniques and rotate peanuts with crops like sugarcane. In 2023, the country exported 12,129.8 metric tons (mt), generating USD 17.5 million, with the Netherlands and Russia as top buyers. Despite a 7% year-on-year (YoY) decline from 2022, long-term export growth remains strong. The domestic market is limited, with most output directed abroad. As Paraguay explores value-added products like blanched peanuts and targets new markets such as China and Colombia, the sector shows promising potential for expansion.
The United States Department of Agriculture's (USDA) latest Peanut Stocks and Processing reports for Aug-24 through Apr-25 highlight shifting trends in the United States (US) peanut industry. Raw-shelled peanut volumes declined by 1.6% YoY, with peanut butter and peanut candy usage dropping by 2.1% and 7.8% YoY, respectively. However, peanuts used in snack foods increased by 3.7% annually, reflecting growing consumer demand in this sector. Government purchases, particularly for nutrition programs, rose by 18.5% YoY, totaling 20.9 million pounds (lbs) and providing important market support. Overall, total peanut utilization decreased slightly by 2% YoY, indicating softness in traditional markets offset by growth in snacks and institutional demand.
Traditional farming practices have limited yield and quality in north-central Vietnam, where peanuts are cultivated on over 70,000 hectares (ha) annually. Since 2016, South Korea's Program on International Agriculture (KOPIA) Vietnam Center has worked to improve peanut cultivation by introducing three high-performing, wilt-resistant varieties (L14, L20, TK10) and establishing a structured seed production and distribution system. In 2023, the distribution of 279.5 mt of quality seeds across 40 ha led to yield increases of up to 21.4% YoY and average income growth of 47.4% YoY for farmers. The initiative also supports training, pest control education, and value chain development, including peanut oil and snack production, strengthening both productivity and profitability in the region.
In W23, Brazil's peanut prices rose by 5.39% week-on-week (WoW) to USD 3.13 per kilogram (kg), a 9.44% YoY increase from USD 2.86/kg. This price uptick reflects heightened seasonal demand driven by the Jun-25 festivities, during which peanuts are central to traditional culinary practices. Despite a projected record 2024/25 national harvest of 1.16 mmt primarily from São Paulo and Mato Grosso do Sul, short-term price pressures persist due to localized supply constraints, particularly in Paraná, which contributes just 0.7% of national output but plays a key role in meeting festival-driven consumption. While the larger harvest may ease prices in the medium term, continued strong domestic demand and potential logistical bottlenecks in smaller producing regions could sustain elevated prices through the festive period.
Brazilian peanut producers and marketers should intensify promotional campaigns around the Jun-25 festivities, emphasizing peanuts' cultural and culinary importance in traditional seasonal dishes. Aligning supply chain readiness, particularly from São Paulo and Mato Grosso do Sul regions, with this predictable demand spike will optimize sales and reduce supply bottlenecks. Additionally, developing value-added peanut products tailored to festive consumption can deepen market penetration.
Paraguayan peanut exporters and processors should accelerate investments in value-added peanut products such as blanched peanuts and ready-to-eat snacks. Coupled with strategic market development efforts targeting emerging destinations like China and Colombia, these initiatives will mitigate risks linked to dependence on traditional buyers (e.g., the Netherlands and Russia) and sustain long-term export growth despite domestic market limitations.
US industry stakeholders should focus on strengthening peanut supply chains that cater to the rising snack food and government nutrition program segments, which have shown growth despite overall market softness. Innovation in peanut snack product development and expanding institutional partnerships will help offset declines in traditional uses like peanut butter and candy, supporting stable demand and farmer incomes.
Sources: Tridge, Agrolink, Agricultural and Livestock Newspaper, Southeast AgNet, La Nación