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Durian Guide

Market Penetration Strategy

Production Supply Chain

How Is the Supply Chain Formed for Processed Durian?

Farm -> Factory -> Export/Trading company

Most farmers do not own packing houses, food processing facilities, or trucks. Therefore, do not export directly. Most have limited knowledge when it comes to export processes and client communication. Farmers are usually not involved in the process after harvesting. Intermediaries play a considerable role in the value chain as farmers are not confident enough with their crops, communications, and negotiations. Big farms usually own packing facilities or affiliations with other companies that can provide packing facilities for them, but not all. The value chain of processed durian starts from the consolidation and buying of fresh durian as the main ingredient for food processing and involves food processors and other service providers. The processing of durian could be categorized into two, namely: primary and secondary processing. The primary processing of durian refers to the processing of durian fruit aiming to lengthen its shelf life and preserve its form, which involves fruit extraction and freezing. Two main products in primary processing are the vacuum-packed frozen durian mainly used for processing and the blast frozen durian processed for export. While on the other hand, secondary processing refers to food processing, transforming durian into different value-added products. Secondary processed durian products refer to durian jam, candies, and other pastries. Secondary processing involves using other food ingredients such as milk, flour, and sugar to produce different durian delicacies.

Value Chain Map of Processed Durian – Food Products 


Source: Department of Agriculture Philippines

Seasonality of Main Producing Regions

Where Are Major Producing Regions?

Widely known and described in Southeast Asia as the "king of fruits," the Durian is distinctive for its large size, unique odor, and formidable thorn-covered husk. It is rich in vitamins and minerals. The smell of the flesh is believed to be linked to bacteriostatic indole compounds. Eating Durian is alleged to restore the health of ailing humans and animals.

Common durian varieties registered by the Bureau of Plant Industry (BPI) - National Seed Industry Council (NSIC): Chanee, Monthong, Atabrine, Mamer, GD 69, Lacson Uno, Alcon Fancy, Arancillo, Oboza, Puyat, SMIARC #2 and Duyaya. However, the Durian Industry Council of Davao City (DICDC) prefers and promotes the Puyat variety because of its mild smells, sturdier, thicker flesh, and is the preference of the market, especially export. On the other hand, some processors prefer the native varieties because of their intense aroma, while others use mixed types in processing, particularly for candies and pastillas.

Durian is prominently produced in Davao Region due to its competitive advantage over other regions in the Philippines regarding soil type, favorable agro-climatic conditions, and large durian plantations. Other top durian producing regions are ARMM and SOCCSKARGEN.

During the peak season of fruiting, processors buy and stock durian flesh in a privately-owned storage facility for the future availability of raw materials during lean months. Accordingly, high peak buying of processed durian products is during "Ramadan," national congresses, summit and trade fairs held in the region.

Frozen Durian, through blast freezing, has reached export markets and poses high-income potential. According to players, there is still tremendous untapped market potential for Davao city's Durian, of which advanced processing technologies and logistic supports are very much needed.

Durian is now gaining popularity internationally for its distinct taste, specifically in China and countries with dense tourist populations such as Hong Kong and Singapore.

Regulations in Exporting Country

Quality Control/Certification

What factors determine the quality of durian?

  • Harvesting

Durian should be allowed to fall to the ground so that it is really sweet and mature. The fruit in its own and fermented fruit will reduce the quality in terms of durian content and taste of durian.

  • Packaging

Fruit is graded on weight, shape, size, and defects. Defects include disease, insects, mechanical injury, and flesh disorders. Since the fruit is packed into Cardboard cartons (4 to 6 fruit per carton), it is important to ensure that there is no direct fruit of the disease or insect as this will cause all the fruit in the cartons to infect and make the fruit is broken and less quality.

  • Chilling Sensitivity

The pulp of half- to near-full ripe fruit is much less sensitive to chilling injury than the peel, and the pulp can be stored for 4 weeks at 5°C (41°F). Whole fruit stored at less than 15°C (59°F) develops chilling injury consisting of the peel turning black or dark brown, starting at the groove between the splines and will affect durians quality. Chill-injured pulp suffers a loss of aroma, does not soften, and may develop sunken areas on the surface.

  • Durian Smell

Durian is odoriferous, and all the more so when fully ripe. However, the outside of a perfectly ripe durian doesn’t have the same sharp pungency as the inside. Since the shell of the durian doesn’t contain the same volatiles as the flesh, if the durian hasn’t been broken open yet, either by force of falling or a knife, the odor should remain mostly sealed inside. This varies slightly with the thickness of the shell. If the durian has no smell at all, chances are it’s not ripe. If it smells really strong, chances are it’s overripe. When the fruit is brought close to the nose, one should experience a low level, earthy yet sulfurous smell, like fresh-cut grass and scrambled eggs.

  • The Fall

When ripe, durians fall off the tree. That’s why durian orchards have such a bad rap – every year, several people are injured or die from falling durians. If the durian fell within the last day, chances are that it’s perfect. Allowing a durian to sit for up to 12 hours improves the flavor (and drug-like effects), but it’s up to personal tastes. Ask the vendor if the durian fell, and how long ago. If the person selling the durians also owns the trees, chances are the person knows exactly what time of day or night that particular durian fell, and from which tree - or exactly how long that particular durian has been sitting around at the stall. Knowing if the durian fell is a good start, but immature durians sometimes get knocked down due to strong winds, rain, animals, or a natural culling process when the tree has too many fruits. In many countries, durians are purposefully cut off the three days before it would have fallen, for transportation or ease of harvest.

  • The Joint

When a durian falls from the tree, it breaks off at a weakened groove on the stem. The botanical term is “abscission layer”. The stem of a ripe durian, no matter whether it fell or was cut early, should break off at that point. One can test how close to ripe a cut durian is by wiggling the stem – if it’s loose at that point, the durian is close to ripe. If it has broken off already or comes off easily in the hand, the durian is ripe. Mind, the stem should still be fully attached and fresh-looking, with a green hue coming through the brown skin. When the stem is scraped with the thumbnail, the interior should be grass green. If the stem is shriveled, or dark brown, the durian is days old, and chances are it was cut early and has been ripening under a tarp. It may be ripe and taste okay, but the flavor is always better from durian that falls on its own.

  • Shake the durian

One of the easiest ways to tell if a durian is ripe is to hold it to the ear and shake it. The flesh of a ripened durian is soft, which allows the seeds to bang around inside the shell-like a maraca filled with gak. If the seed is rattling around with no resistance, chances are the durian is overripe. If there is nothing that can be heard or felt, the durian flesh is hard.

  • Thump the durian

If the durian sounds slightly hollow, it means the flesh has softened enough to recede from the shell, and the durian is at least edible. Various levels of hollowness correlate to levels of softness.

General Product Introduction

How was the situation of the Malaysian durian when the Covid-19 hit the market?

Malaysia’s main trading partners for durians have traditionally been Singapore, Hong Kong, and the US. In 2018, China imported a mere 236 tons, a significantly small figure compared to imports from Singapore which recorded 20.8K tons as only frozen durian pulp and paste exports were allowed to China before 2019.


Since May 2019, Malaysia has been granted access to exporting whole frozen durians to the Chinese market, which has given the country a competitive advantage over Thailand. Although production is lower in Malaysia, Chinese buyers are more inclined to purchase Malaysian durians such as the Musang King variety which better fits the tastes, even though the price range is higher than the Thai counterparts. Malaysia has also struck a partnership with major e-commerce company Alibaba to import the Musang King variety through its platform. With the new agreement in place, exports to China were expected to reach 1,000 metric tons per month.


As of early April 2020, the durian glut has flooded into the domestic market, and durians that were once considered too pricey for domestic consumers have become affordable. Since the Lunar New Year, the lack of demand has caused durian prices to plummet by 20-50%. And as of late February 2020, prices have dropped from RM 55 (USD 12.64) to RM 24-33 (USD 5.52-7.59).


Other than moving durians into the domestic market, some durian traders have started to sell eggs instead in the stalls, which has been in high demand ever since Malaysia has announced a movement control order (MCO). The MCO has also caused complications with durian plantation workers, as many are being sent home to reduce the spread of the virus. This has posed difficulties in production as it is the dry season, in which durians need to be watered frequently, or will drop before ripening. Despite the complications, the outlook for mid-year harvests in 2020 is positive. Domestic sales remain on the downfall as tourism has reportedly dropped by nearly 80% in February 2020, and exports to China have not yet recovered.

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