87% of Spaniards think that fresh fruit and vegetables should be more accessible and affordable

As a result of inflation and the increase in the cost of living, the shopping basket has become significantly more expensive. In the case of fruit and vegetables, for one in four Spaniards they are the most expensive products in their weekly purchase, behind meat and fish. The increase in price, in some cases, may be a reason to reduce the quality and/or quantity of the food purchased. 39% of Spanish households claim to have experienced food insecurity, especially in the case of the youngest, and 49% of consumers have reduced their consumption of fresh fruits and vegetables. Furthermore, 87% of Spaniards think that these foods should be more accessible and affordable. This is confirmed by the report 'Bridging the gap towards a healthier life', carried out by Juice Plus+ and which analyzes the trends, beliefs and behaviors of 32,000 people from seven different countries: United Kingdom, France, Spain, Germany, Italy, Poland and USA. The study reveals that only 68% of the ...