97% of Spaniards consume frozen vegetables at least once a week

Published Mar 23, 2023

Tridge summary

A recent survey by the Spanish Association of Vegetable Manufacturers (Asevec) has found that 97% of Spaniards consume frozen vegetables weekly, with 60% consuming them three or more times. The main advantages cited were convenience, variety, quality, and flavor. The most popular frozen vegetables were peas, green beans, spinach, and broccoli. The industry's goal is to maintain and improve product quality and variety. The average monthly expenditure on frozen vegetables was reported as between 20 and 40 euros by 46% of respondents.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

97% of Spaniards claim to consume frozen vegetables at least once a week and 60% do so at least three times a week, according to a survey carried out by the Spanish Association of Vegetable Manufacturers (Asevec), which brings together eight companies of national implantation that suppose 95% of the national production. The survey reveals that frozen vegetables are a staple in the consumer's shopping cart. Convenience (86%), the offer and variety throughout the year (37%), and quality and flavor (30%) are the main advantages that consumers highlight when including frozen vegetables in the shopping cart . And it is that “vegetables destined for deep-freezing are collected at their optimal moment of maturation, with all their nutritional value; a process that also allows them to be available at any time of the year”, highlights Álvaro Aguilar, general secretary of Asevec. The comfort factor, highly valued in the survey, is due to the sector's efforts to offer a top-quality product, ...

Source: Financialfood