The Odessa region's Zdorovaya Pchela farm is spearheading a beekeeping cluster aimed at offering end-to-end services, including migration, honey pumping, and storage. The initiative seeks to legalize and enhance beekeeping by focusing on queen breeding, the registration of breeding apiaries, and the exploration of innovative technologies. The farm will provide training and modern equipment to stationary and home apiaries, and will also cultivate honey grasses on waste lands. The project aims to encourage beekeepers to explore the potential of honey and other bee products for profit, beyond just selling honey, through apitourism and the use of bee products in health and wellness applications like apitherapy.