The Atlantic Canada lobster industry is facing challenges such as climate impacts, market access issues in the US, Europe, and Asia, and economic situation in China. Despite these challenges, the industry remains economically important and continues to be better organized. The Lobster Council of Canada is investing in targeted marketing activations and has received grants and contributions from the provinces and members. The industry is also looking into new initiatives such as the Lobster Council of Canada Year in Review. The US, China, and Europe remain the key markets for Canadian lobster.