Africa represents a promising market for today’s brewers. A fast-growing population, emerging urban consumer base and rising disposable income make it attractive. Urban hubs like Lagos, Nairobi and Cape Town are driving the market forward and developing large consumers bases. Yet at the same time, it’s not an easy market to navigate. Economic development is not even throughout the country: while infrastructure is still in development. Understanding the market The continent is now emerging as one of the most dynamic beer markets worldwide. But it’s not all the same. South Africa is the continent’s most mature beer region: while countries such as Ethiopia and Tanzania represent fast-growing hubs. Rules and regulations differ between markets, making it a complex area for brewers to navigate, and easily subject to change. Mergers and expansion drive uplift Against this backdrop, mergers and expansion drives are characterising Africa’s lager beer market. Amid rising costs, there’s ...